Sunday, October 31, 2010

Powder to the people

My junior year of college, I was assigned a 10-page paper that required I choose a long-running magazine and research everything from its target market to its editorial-to-advertising ratio.

Without hesitation, I chose Powder Magazine, a.k.a. "The Skier's Magazine."

I first was drawn to its stunning photographs and crisp layout. The great writing soon grew on me and became the style I would strive for in my own writing -- conversational, descriptive and evocative.

In my research I discovered the magazine published its first issue in 1975. Knowing the average life span for a magazine is about five years, I found that pretty impressive. What's more impressive is that, while skiing has changed greatly since 1975, Powder has stayed true to its core identity. Powder Editor Derek Taylor writes: "In short, we don’t harp on what makes us different, but rather portray the beauty—through compelling written and visual stories—of the passion we all share."

To say I'm stoked that I will have a story published in the February issue would be an understatement. I'm more honored than anything.

The story is about the rich history of skiing in the Adirondacks and how two resorts are bridging that past with the present.

If you love skiing, photography or great writing in general, I would highly recommend subscribing to Powder. Plus, you could read my story!

Before I wrap this up, I have to give a shout out to Powder Associate Editor Mike Rogge, a buddy of mine without whom this might not have been possible (or at least not as fun).

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