Saturday, October 30, 2010

Paper is timeless

I love the idea of saving trees by going digital. However, when it comes to producing eye-popping designs and images, good old fashioned paper is still the medium of choice for most design firms.

I recently read an interesting article about Moleskine. The Italian notebook/date book company recently launched a new line of notebooks that will make you rethink the role of print today.

According to the article, "The company’s masterstroke was capitalizing on the link between the notebooks and icons such as Picasso, Van Gogh, and Hemingway, who used similar-looking ones long before the brand existed. The lineage strained credibility (“It’s an exaggeration,” one of the company’s founders told The New York Times in 2006), but it was genius."

Check out this video. If you're like me, you can't wait to get your hands on one ...

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